To reach a specific or comprehensive market . . .
ˇ Identified by interest (activity, event, location, etc.)
ˇ Identified geographically (region, city, sector, etc.)
ˇ Identified socio-economically (habits, sector, district, etc.)
Interesting diversion while waiting . . .
Traffic jams, bridges
Bus stops
Ski lifts
Open-air cafés at lunch time
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ANNUAL SPECIAL MAJOR OUTDOOR EVENTS
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Peak Attendance
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Car racing
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Montreal
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Grand-Prix Air Canada
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15-17 June 2001
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100 000 +
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Toronto
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Molson Indy
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13-15 July 2001
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100 000 +
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Trois-Rivieres
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Cart/Atlantic
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3-5 August 2001
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50 000 +
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Vancouver
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Molson Indy
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31 Aug -2 Sep 2001
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100 000 +
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CFL Football
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Hamilton
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Calgary
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20 000+
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East
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Montreal
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West
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Edmonton
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to
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Toronto
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Saskatchewan
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55 000+
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Winnipeg
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Vancouver
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Parades
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Stanley Cup or Grey Cup parade
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???
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100 000 +
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Montreal
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St-Patricks Day parade
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18 March 2001
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500,000
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St-Jean Baptiste
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24 June 2001
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300,000
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Carrifiesta
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7 July 2001
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200,000
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Divers-Cité (Gay Pride)
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5 August 2001
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500,000
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Santa Claus Parade
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17 November 2001
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200,000
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Ottawa
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Canada Day Celebrations
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1 July 2001
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100,000
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Toronto
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Lesbian and Gay Pride
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23 June 2001
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500,000
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The 96th Santa Claus Parade
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18 November 2001
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500,000
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Special Events
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Calgary
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Calgary Stampede
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100 000 +
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Montreal
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International Jazz Festival
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100 000 +
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Benson & Hedges Fireworks
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June & July
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200 000 +
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Just For Laughts
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100 000 +
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Mondial de Moto
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28-29 July 2001
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60 000 +
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Food Festival
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3-19 August 2001
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60 000 +
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St-Jean Hot Air Balloon Festival
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50 000 +
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Toronto
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Carribana
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21 Jul -7 Aug 2001
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200 000 +
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Benson & Hedges Symphony of Fire
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June & July
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200 000 +
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Beaches Internationnal Jazz Festival
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26-29 July 2001
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100 000 +
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Canadian International Air Show
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1-3 September 2001
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200 000 +
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Ottawa/Hull
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Gatineau hot air balloon Festival
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31 Aug -2 Sep 2001
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100,000
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Carnavals
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Montreal
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Fête des neiges
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Jan-Feb. 2001
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100 000 +
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Ottawa/Hull
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Winterlude / Bal de neige
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Jan-Feb. 2001
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100 000 +
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Quebec
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Quebec City Carnaval
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Jan-Feb. 2001
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100 000 +
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Toronto
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Winterfest
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9-11 Feburary 2001
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100 000 +
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Exhibitions
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Toronto
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Canadian National Exhibition
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17 Aug -3 Sep 2001
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100 000 +
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Vancouver
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Pacific National Exhibition
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100 000 +
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Anniversary
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Hull
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Hull's bi-centennial (1801-2001)
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Open House
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Others
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Boating
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Valleyfield (Qc)
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62th Molson EX International Regatas
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6-8 July 2001
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60 000 +
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Skiing
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Various
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World Cups, Competitions and Ski Hills
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2000-20001 Winter
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30 000 +
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Marches
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Various
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Marches for dimes, Aids, Cancer, etc.
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Yearound
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100 000+
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World Summit
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Quebec City
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World Leaders Convention
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April 2001
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Links for a complete listing of events
In Québec : Agenda Québec
In Toronto Life : www.torontolife.com
In Ottawa/hull : www.ottawa.com
In Vancouver : www.vancouver-bc.com/Entertainment/Index.html
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