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DID YOU KNOW ?
- 71% of the drivers surveyed saw our banner over the Saint-Lawrence river.
- 67% of the drivers surveyed could remember at least a part of our banner's content.
- 57% of the drivers surveyed were able to recall the message on our banner almost in its entirety.
- 46% of the drivers surveyed became aware about Toyota's red tag sale through the aerial campaign.
- 60% of the drivers surveyed considered aerial advertising to be conventional media.
- A little more than 7 drivers out of 10 saw our ad flying over the Jacques-Cartier Bridge. From those drivers, 3 out of 5 recalled the message.
IMPRESSIVE FIGURES !
During the launching of a lottery in Maine, various media shared a substantial advertising budget. Six percent of this budget was allocated to aerial advertising. A study on the impact of each medium used has revealed that 70% of the people surveyed first became aware of the lottery through the following media:
- Billboards
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21.6 %
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- Radio
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19.8 %
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- Aerial media
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18.3 %
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- Television
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15.9 %
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- Newsprint
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15.9 %
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- Posters
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14.9 %
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YOU CAN SEE FOR YOURSELVES THAT WITH JUST 6% OF THE TOTAL ADVERTISING BUDGET THE AERIAL MEDIUM SCORED VERY HIGH (18.3% OF THE TARGETED PUBLIC).
MÉTHODOLOGY
- The results of the survey come from an independent study conducted by the department of marketing research of the marketing Club of ESG-UQAM, on the efficiency of the aerial media during the Toyota ``Red tag sale'' campaign. Agency, Communications Bleu Blanc Rouge and executed by AEROGRAM.
- The survey was compiled from a questionnaire completed during a brief interview of 313 randomly selected candidates. To be eligible for the study conducted the 21st of May between 07h30 and 09h00, the candidate had to be 18 years of age and over and had to have just crossed the Jacques-Cartier bridge.
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